Buying and Selling Tips

Whether it’s a buyers market or a seller’s market, selling a home doesn’t have to be a difficult experience. There are three basic steps that will move a home seamlessly through the sales process:

1. Make it marketable

Most times, there’s very little work needed to get a home ready for sale. Newer homes, in particular, will likely be built to South Florida’s stringent hurricane codes, with all the modern amenities necessary to make it attractive to home buyers.
Sometimes, something as simple as a fresh coat of paint or a new roof is needed to give it additional “curb appeal.” Some sellers may want to consider smaller upgrades – new kitchen appliances, for instance – to make the property more competitive with neighboring listings.
The key thing to remember is that the value of your home is as much a perception of its appearance as it is the location.
Ana Ortega can help you understand the steps you need to take to get as close to your asking price as possible.

2. Know your market

There is no such thing as a typical prospective “home buyer” when it comes to your home. Is your home suited to a family or to empty nesters? Would it be more appealing to golfers or to boaters? If it’s a condominium, will the condo board’s rules be too restrictive for those seeking investment properties?
Knowing the answers to these types of questions will help you market your home the right way…and can help sell it even faster.

3. Reach that market

When it comes to marketing luxury real estate, a simple listing in the local newspaper is never enough. That’s why it takes an expert like Ana Ortega to get your listing in front of those discriminating buyers who are most likely to be your ideal buyer.
Ana markets her clients’ properties both domestically and internationally in publications like the Wall Street Journal, the New York times, Social Affairs magazine, Selecta magazine and other internationally respected journals. And she’s able to easily communicate with international investors who are looking for primary residences, vacation homes or investment properties in South Florida.

Buying a Home

Of course, buying a home can be as daunting a thought as selling one. So before we even begin the search for a new home, ask yourself these questions:

• How much space do I want and/or need?
• Do I want to live in a gated community or in an open neighborhood?
• What town do I want to live in?
• What style of architecture do I find appealing?
• Do I want a newer home or a vintage property?
• Do I want access to a golf or yacht club?
• Is it a neighborhood where kids will be welcomed?
• Do I want a waterfront home?
• How much am I willing to pay for my new home?

It’s so much easier to find your dream home when you have a picture of it in your head.

But if you need a little help to draw that picture, Ana Ortega can help!